PELORA LABS®Conversion Rate Optimisation
More traffic is expensive; converting the traffic you already have is not. We run structured CRO — research, testing and iteration — that lifts enquiry and sales rates so every channel you pay for works harder.
PELORA®
Auckland’s full-service digital growth agency. From UX/UI and digital design to web & app development, SEO, AEO, GEO, Google Ads and AI automation — we build digital experiences that turn high-intent searches into qualified leads, and leads into revenue.
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Why Pelora
Traffic is vanity. Revenue is the metric that matters. We build your website, search rankings, ads and automation as one growth system — measured in qualified leads and dollars returned, not impressions.
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User growth for Sovata AI in 28 days
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Active users reached across our case studies
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Leads generated for clients in 28 days
Services — Auckland & NZ-wide/ 01 — SERVICES
Ten services. One growth engine.
/ 01/ 07 / 08
Website Development
A slow, dated website loses customers before you ever speak to them. We design and build fast, conversion-focused websites in Auckland — including Website-as-a-Service plans — that rank, load instantly and turn visitors into enquiries.
/ 02SEO & AI Search Optimisation
If you’re not on page one, your competitors are taking your customers. Our Auckland SEO services combine technical SEO, local search and AI & voice search optimisation so you’re found on Google — and cited by AI assistants.
/ 03Google Ads & PPC
Ads that burn budget without booking jobs are worse than no ads at all. We build and manage Google Ads campaigns tuned to your cost per lead — with transparent reporting that shows exactly what every dollar returned.
/ 04AI Automation & Chatbots
Enquiries that wait until Monday go cold. Our AI chatbots and automation answer instantly, qualify leads, book appointments and follow up — so your business responds 24/7 without adding headcount.
/ 05AI Implementation
Off-the-shelf AI tools lock you into one vendor. We build AI features directly into your product or website on the model you choose — OpenAI, Google Gemini, Meta Llama, Gemma or a private, self-hosted deployment.
/ 06Social Media Marketing
Posting isn’t a strategy. We run paid and organic social that puts your offer in front of the right audience, retargets warm visitors and feeds your pipeline — content, creative and campaigns managed end to end.
Analytics & Tracking
You can’t grow what you can’t measure. We implement GA4, conversion tracking and dashboards that attribute every lead to its source — so decisions are made on data, not guesswork.
/ 09Email Marketing
Your list is the only audience you own. We build automated email flows and campaigns that recover carts, nurture leads and bring past customers back — typically the highest-ROI channel we manage.
/ 10Digital Strategy & Consulting
Channels without a plan compete with each other. We map your market, audience and funnel into one digital strategy with clear priorities, budgets and KPIs — then execute it or coach your team to.
Selected work/ 02 — WORK
Sovata AI
Secure, on-premise AI for enterprises where data control is non-negotiable — a serious proposition for a sceptical audience. Credible — a presence that reads as serious and enterprise-ready.
Voorna
An online voting platform for competitions and elections, where the credibility of the result is everything. Trusted — a result that's defensible by design, not by claim.
AcuPoints Clinic
A boutique acupuncture practice whose website didn't match the calm, trustworthy experience of the clinic itself. Clearer — treatment information patients can actually navigate.
How growth gets made/ 03 — PROCESS
Phase A
Audit
A free, no-obligation audit of your website, SEO, ads and tracking. We show you exactly where leads are being lost and what they’re worth — before you spend a dollar.
WEEK 01Phase B
Strategy
Keyword research, competitor analysis and funnel mapping locked into one plan with budgets and KPIs. You know what we’ll do, in what order, and what success is measured by.
WEEKS 02–03Phase C
Execute
Website, SEO, ads and automation built and launched by one team on one timeline — no hand-offs between vendors, no channels competing with each other.
WEEKS 04–10Phase D
Optimise
Monthly reporting on leads, rankings and return — then continuous CRO, bid and content iteration. Growth compounds because the work never goes stale.
ONGOING →The toolkit/ 04 — STACK
GA4 + Tag ManagerAnalytics & tracking
Search ConsoleSEO performance
Google AdsSearch, Shopping, PMax
Meta AdsPaid social
Next.js / WordPressWebsite development
ShopifyE-commerce
Claude / GPT APIsAI automation & chatbots
Klaviyo / HubSpotEmail & CRM
In their words/ 05 — TESTIMONIALS
Pelora Labs took our idea and turned it into a product that actually works. The team understood the UX, design and business side from the start, and made the whole process feel seamless.
The Pelora Labs team really understood our business and looked beyond the obvious. They brought smart ideas, strong technical skills and a fresh perspective to the project.
The team at Pelora Labs understood our vision and brought it to life beautifully. They made the process easy, and the end result felt professional and true to our brand.
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The people we build for/ 06 — CLIENTS
Inati LabsTechnology
Solid Hearts NZNot-for-profit
Before the credits
Straight answers, before you spend.
SEO retainers typically start around $1,500/month and Google Ads management from $800/month plus your ad spend, scaled to how competitive your market is. Every engagement starts with a free audit so the quote is based on your actual numbers — not a rate card. No lock-in contracts.
Honestly: three to six months for meaningful movement, longer in highly competitive niches. Anyone promising page one in weeks is selling you something. That’s why we usually pair SEO with Google Ads early — ads generate leads now while organic rankings compound in the background.
More buyers now ask ChatGPT, Claude or Google’s AI for recommendations instead of scrolling results. AI search optimisation structures your content, schema and authority signals so those assistants cite your business as the answer — alongside classic SEO and voice search, not instead of it.
Small and medium businesses, local service companies, e-commerce, SaaS, startups and growing B2B firms across Auckland and New Zealand — plus enterprise teams that want better ROI from existing budgets. If you sell something worth finding, we can make you findable.
Monthly, in plain English: leads generated, cost per lead, rankings moved, revenue attributed — with a live dashboard you can check any time. You own every account and asset we build. If the numbers ever stop justifying the retainer, we’ll tell you first.
Ready to outrank your competitors?
Book a free strategy call→hello@peloralabs.comBusiness HoursMonday – Friday: 9:00am – 5:00pm (NZST)Saturday – Sunday: By appointment