Frequently Asked Questions

We're growth engineers, not a "wait and see" agency. Every service — website, SEO, ads, AI automation — is built as one connected growth system with transparent monthly reporting, no bloated timelines and no generic campaigns.

Yes. We're based in Auckland and serve clients across New Zealand and Australia as our core markets. Through our partnership with Black Lotus Ventures we also work with venture-backed startups and enterprise organisations further afield.

Everything from local trades and startups to scaling eCommerce brands, SaaS companies and enterprise organisations. If you sell something worth finding, we can make you findable.

Most engagements start with a strategy call within days of enquiry. WaaS websites can be live in as little as 2 weeks, and Google Ads accounts are typically restructured within the first two weeks of onboarding.

WaaS is a subscription-based website service — a custom, SEO-ready, conversion-focused website with zero upfront cost. You pay monthly instead of a large upfront build fee, and hosting, maintenance and updates are included.

As little as 2 weeks from your strategy call to a live, fully optimised website.

Custom responsive design, SEO optimisation, SSL and security, fast hosting and CDN, backups, analytics integration, lead capture forms, social integration, monthly maintenance, performance monitoring, technical support and up to 2 hours of content updates.

Yes, with 30 days notice. You can then purchase the website outright or migrate to your own hosting — we provide all necessary files.

Early technical and on-page fixes can move rankings within the first month, but meaningful, durable movement usually takes 3–6 months. Anyone promising faster is either cutting corners or counting keywords nobody searches for.

No. Nobody can honestly guarantee rankings — search algorithms change constantly, and any agency that guarantees a position is selling you something. What we commit to is the work, a clear plan and monthly reporting you can hold us to.

A comprehensive audit, keyword research and strategy, technical optimisation, content strategy and creation, link building, and ongoing monitoring — plus specialised local, international, eCommerce, technical and AI search optimisation.

Yes — product and category optimisation, technical SEO for Shopify, WooCommerce and Magento stores, and schema for reviews, pricing and availability.

We engineer customer acquisition systems, not just campaigns — precision targeting, conversion tracking, compelling creative and daily monitoring, optimised for ROAS rather than clicks or impressions.

We won't quote you a number before we've seen your account, your margins and your market — anyone who does is guessing. What we will do is agree a target cost per lead or ROAS with you up front, report against it monthly, and show you exactly what changed.

Yes, YouTube advertising is one of our core Google Ads services alongside Search, Shopping, Display, Local Service Ads and Performance Max.

We recommend a minimum of $2,000/month in ad spend to gather sufficient data for optimisation, with a management fee of 15% of spend (minimum $1,500/month).

Facebook, Instagram, LinkedIn and TikTok — with organic management, paid campaigns and content creation across all four.

Both. We handle organic posting and community management, paid social campaigns, and all content creation — visuals, video and copy.

Through social analytics tied to your broader tracking stack — engagement rate, leads generated and ROAS on paid campaigns, reported monthly.

They qualify leads, answer product and service questions, book appointments, integrate with your CRM and calendar, and hand off complex issues to your team — all 24/7.

Our standard chatbots use sentiment analysis, predictive flow branching and lead scoring. For more advanced needs, our Agentic AI (OpenClaw) agents go further — handling multi-step conversations and taking real actions, not just scripted replies.

Yes — we integrate with HubSpot, Salesforce, Mailchimp, Calendly and most major CRM and scheduling platforms.

GA4 and Google Tag Manager as standard, with custom Looker Studio dashboards for real-time reporting.

Monthly, in plain English — leads generated, cost per lead, rankings moved and revenue attributed, with live dashboard access in between.

Yes — cross-platform conversion tracking, enhanced eCommerce tracking and first-party data collection are part of every analytics engagement.

It depends on the service — WaaS runs on a monthly subscription from $499/month, Google Ads is a 15% management fee on spend, and SEO, strategy and other services are quoted as retainers based on your audit. Every quote starts with a free audit so it's based on your numbers, not a rate card.

No lock-in contracts on most services. Standard engagements run month to month; a 6+ month term simply waives our one-time Google Ads setup fee.

Only where noted — Google Ads carries a one-time $2,500 setup fee (waived on 6+ month contracts). WaaS and most other services have zero upfront cost.

Yes. Project-based work is typically 50% deposit and 50% on completion, and retainers (SEO, ads, WaaS) are billed monthly in advance.

It varies by service. Within about 90 days you'd typically expect initial SEO ranking movement, a fully rebuilt and optimised ad account, or a live WaaS website — we agree the specific targets with you at the start rather than quoting an average.

We monitor and report monthly, and if a channel isn't justifying its spend, we tell you first and rework the strategy — not wait for a renewal conversation.

All work carries a 30-day warranty period, and month-to-month engagements can be ended with 30 days notice — we don't lock you into a channel that isn't working for you.

React, Next.js, TypeScript and Tailwind CSS, hosted on fast, scalable infrastructure with automatic backups and SSL.

Yes — every site we build is fully responsive and tested across devices, with mobile-first indexing compliance baked in.

Yes — SSL certificates, security headers, automated backups and performance monitoring are included on every website we manage.

Often, yes — we can run an SEO or technical audit on your current site and optimise it directly, or migrate you onto a new WaaS build if a rebuild makes more sense.