PELORA LABS®Cookie Policy
1. What Cookies Are
Cookies are small text files placed on your device, either session (deleted when you close your browser) or persistent, and set either by us (first-party) or by our providers (third-party).
2. Categories We Use
Strictly necessary, analytics, marketing, and functional cookies.
3. Cookie Table
| Cookie | Purpose | Duration |
|---|---|---|
| __cf_bm (Cloudflare) | Bot mitigation / security | 30 minutes |
| session | Strictly necessary session state | Session |
| _ga / _ga* (Google Analytics) | Analytics | 2 years |
| _gid (Google Analytics) | Analytics | 24 hours |
| _gat (Google Analytics) | Analytics — rate limiting | 1 minute |
| _fbp / _fbc (Meta) | Marketing / conversion tracking | 3 months |
| _gcl_au / _gcl_aw (Google Ads) | Marketing / conversion tracking | 3 months |
| hubspotutk / __hstc (HubSpot) | Marketing / functional | 13 months |
| __hssc (HubSpot) | Functional | 30 minutes |
| __hssrc (HubSpot) | Functional | Session |
| bcookie (LinkedIn) | Marketing | 1 year |
| lidc (LinkedIn) | Marketing | 24 hours |
4. Managing Your Preferences
You can manage cookies via our consent banner, your browser settings, Google Analytics opt-out, Meta ad preferences, or LinkedIn opt-out. We respect Do Not Track signals where technically supported.
5. Platform-Specific Disclosures
We use the Meta Pixel, Google Ads conversion tracking (with IP anonymisation), HubSpot, and the LinkedIn Insight Tag to measure and improve our marketing performance.
6. Changes
We may update this policy from time to time; the “last updated” date above reflects the current version.
7. Contact
hello@peloralabs.com — 139 Quay Street, Auckland, New Zealand.